Staying with solutions, the next prize is the Martin Lukes Creovation Cup for combining two words to make something less effective than either. This was a crowded field as there was “solutioneering” from Yanmar, “innovalue” from the Taiwanese government and “sustainagility” from Atos Origin. All are truly creovative, but I’m giving the Cup to Momentum UK, for claiming we live in a “phygital™” world. I particularly admire the use of the trademark.
Lucy Kellaway (via ftalphaville)
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