Your Brand Should Piss Someone Off

parislemon:

Austin McGhie for Fast Company:

Polarization is good. Traveling the middle road, as broad and tempting as it may be, is always and unequivocally bad. Like people, brands are defined by the company they keep. But they’re also defined by the company they don’t keep.

The same is true of writing. Everyone has their opinions. Embrace them. You may not piss anyone off if you don’t, but no one will remember you either.

Chance would be a fine thing

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  1. hotpieceofclass reblogged this from parislemon and added:
    The same is true of your SELF.
  2. philwang reblogged this from parislemon
  3. khuyi reblogged this from ericfriedman
  4. tvaw reblogged this from parislemon
  5. magicbeanlab reblogged this from parislemon and added:
    Chance would be a fine thing
  6. brooklahn reblogged this from ericfriedman
  7. ericfriedman reblogged this from twelveseventyone
  8. mimicorp reblogged this from parislemon
  9. twelveseventyone reblogged this from parislemon
  10. sheirafurse reblogged this from parislemon and added:
    Company. Building brand isn’t just about what...are for, it’s also about what
  11. stackfm reblogged this from parislemon
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  13. booc0mblog reblogged this from parislemon and added:
    So True. Therefore, YES
  14. ronenreblogs reblogged this from parislemon
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