Facebook Storytellers and Talking About This

Read Quote of Mat Morrison’s answer to Facebook Insights: Why does Facebook emphasize the number of Friends of Fans in Insights? on Quora

That’s from a Quora answer I gave back early in Q2 this year. I’ve done a bit of digging around with the various story metrics, and I keep coming back to this: the most reliable way to convert user-actions into stories (thus increasing your Talking About This figure) seems to be to generate new Page Likes.

This doesn’t mean that increasing story telling isn’t a great performance target: but it might mean that we should be very careful about which targets we pick.

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